jdb sports logo

JDB Sports logo design project

JDB Sports logo design project

JDB Sports provides premiere sporting event photography throughout Connecticut and New England. The logo shape came about as an acronym of the owners name, James D Bender, something the client specified from the onset. The blockiness of the font is given an airy feel by ‘cutting out’ sections of the D and B, to create a balance of weight with the J.

The slant to the SPORTS provides some direction and motion. This is a call on the nature of their photography – speed and movement. The gradient and two-color scheme adds a bit of depth. This logo will also see use as solid color and low opacity for watermarking images.

And this shape is a similar play off the shape of ESPN, one of the most recognized logos in the world.

visit the JDB Sports website