JDB Sports logo design project
JDB Sports provides premiere sporting event photography throughout Connecticut and New England. The logo shape came about as an acronym of the owners name, James D Bender, something the client specified from the onset. The blockiness of the font is given an airy feel by ‘cutting out’ sections of the D and B, to create a balance of weight with the J.
The slant to the SPORTS provides some direction and motion. This is a call on the nature of their photography – speed and movement. The gradient and two-color scheme adds a bit of depth. This logo will also see use as solid color and low opacity for watermarking images.
And this shape is a similar play off the shape of ESPN, one of the most recognized logos in the world.