jeep'n thrills logo superimposed over an image of jeep vehicles in the woods

Jeep’n Thrills Logo Design Project

Jeep’n Thrills, It’s a Lifestyle Like No Other!

Jeep’n Thrills is an enthusiast brand focused on fostering a local cooperative within the off-roading 4×4 Jeep community, whereby local enthusiasts can meet and enjoy the jeep culture. They are developing a line of apparel and gear to build brand awareness and connect fellow Jeep owners.

With the use of negative space, the logo is divided into 3 parts. It creates an inverse mountain silhouette on the top shape and cuts the ‘thrills’ from the bottom shape. The bottom shape is positioned at an incline, with a crevice, and is meant to simulate the ground. Mountains, inclines, and crevices are classic hallmarks of the kind of terrain these vehicles see on off-road excursions. The thin vertical shapes of the thrills font are also reminiscent of the Jeep grill.

With a cool neutral color palette of light blue, black and grey, the logo may be livened up with the use of a photo embedded as the ‘sky’.

jeep'n thrills logo  jeep'n thrills logo with image embedded

What does YOUR Jeep transformation look like? Post your transformation on Instagram and use the hashtag #JeepnThrillsApparel.

Become a part of the Jeep Thrills community on Instagram!

Check out more of our logo design posts.