Logo Design Love
A Guide to Creating Iconic Brand Identitites
by David Airey
excerpt from book:
In Logo Design Love, graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. David fills each page of this book with inspiring logos and real-world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but also uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to work with clients to achieve success as a designer.
I find the book to be a valuable reference, one I frequently peruse for insight into designing. It contains great examples of logo design, best practices and advice as well as a list of popular design resources.
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