More branded marketing materials for Piaza restaurant
In continuing to develop artwork and brand identity for Piaza restaurant, we worked with the client to put his concept of a website and an in-store menu handout into creation.
The website is built on WordPress, offering the client the ability to make content updates himself if need be, it reacts mobile responsively and uses an embedded Google form to gather user input (employment application). Additional imagery of store grand openings and a promotional video are planned for future usage. For the design, the client wanted to resemble the physical look of the stores themselves, so we incorporated several graphics (brick, wood paneling, cityscape) to achieve this and create an ‘old-world’, casual feel to the website.
Another aspect of this project is artwork design and guidelines for in-store use printed materials. Social media setup and artwork was also created as needed, with consulting on implementation and follower interaction protocol.